  | 19 skydivers will have three minutes and 20 seconds to spell out the word Honda, inspired by the car manufacturer's new advertising strapline: "Difficult is worth doing".
Organisers were yesterday hoping the weather in Spain would hold as the team practised. "There will be no time delay and no CGI [computer-generated imagery]. If it works, people will know who it's for. If it doesn't, they won't," said Ian Armstrong, Honda's manager of customer communications.
The stunt is a means of gaining publicity for Honda's new multi-million pound ad campaign, which features 45 skydivers promoting the Honda Accord by creating a series of shapes over the Mojave desert to reflect new features on the car. Auteur: Bjones4 Tags: Accord ad advert Commercial difficult doing Honda is live parachute skydive TV worth Ajoutée: dimanche 05 mai 2019 17:34:04 |
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 | SEE THE FULL COMPARISON:
http://www.edmunds.com/insideline/do/Drives/Comparos/article
Id=131667?tid=edmunds.il.home.photopanel..1.*
Our recent test of the 2009 Mazda 6 s Grand Touring showed us that Mazda can still offer sporting dynamics in its all-new family sedan, even while providing more room, more features and more power. We were concerned that the sporting spirit of the last-generation, fun-but-snug Mazda 6 might have been lost in the search for commercial success, but we came away believing this new car still has that zoom-zoom thing.
Like Mazda, we believe a family sedan can be lively as well as practical. So to gauge the way in which the 2009 Mazda 6 fits into the new world of family sedans, we figured a comparison is in order. A 2009 Mazda 6 s Grand Touring would be our starting point.
Then we enlisted the 2008 Nissan Altima 3.5 SE with its continuously variable automatic transmission. It's the car that most people consider to be the sportiest in this category, matched with a transmission that shatters all expectations about CVTs. (We know this car is available with a manual transmission, but we also know the CVT is a better choice. Trust us.)
The all-new 2008 Honda Accord is the standard of the category, the winner of our last comparison test of family sedans. A 2008 Honda Accord EX-L Navi matched up nicely. Hailed for its value, refinement and excellent quality, the well-mannered Accord would challenge the Mazda's practical abilities.
And so we began our family sedan comparison test, and we're wondering how far the Mazda 6's fun-o-meter has swung away from "I could use a Red Bull" toward "My adrenal gland is sore and I need to grow up." Auteur: InsideLineVideo Tags: 2008 2009 Accord Altima auto car Edmunds Honda Inside Line Mazda motor Nissan sedan Ajoutée: vendredi 09 mai 2031 05:20:54 |
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 | Cars.com's Kelsey Mays walks you through the 2008 Honda Accord sedan.
Shot and produced by: Eric Rossi
Edited by: Lindsay Bjerregaard Auteur: Carscom Tags: 5-series accord altima bmw camry cars cars.com civic coupe cylinder deactivation gas honda mileage sedan Ajoutée: jeudi 30 octobre 1986 01:05:46 |
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 | Remember the exhilaration when you let go of the handle bars and rode your bike without hands for the first time? Well, Honda have trumped that sensation with ADAS, incredible new technology that effectively lets the car drive itself! A camera reads the lines on the road, and feeds torque to the steering wheel, taking off the pressure off the driver. NC produced a video news reel for Honda to promote this new technology and generate news coverage. VNRS are essentially raw footage sent to television programmes from which they cut together their own news story. The footage was also used by Honda to create this demonstration footage, which features on their website.
When you've watched it, you can debate whether or not it's a good idea at Honda's blog site:
http://www.2talkabout.com/Honda/archives/accord-adas-system<
br /> Auteur: NapoleonCreative Tags: Accord ADAS Auto Creative Honda Napoleon Technology Ajoutée: mercredi 13 juin 1923 23:23:26 |
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 | Description / Synopsis
The 2 minute commercial, entitled "cog", uses over 85 individual parts of the new Accord which precisely and intricately "knock on to" and interact with one another to form a complex chain reaction which lasts until the new Accord is finally revealed.
Context
When Honda came to us, they were underperforming in the UK car market.
One of the most striking reasons for this under-performance was their recessive image. They were seen as dull but reliable. Good engineers, but uninspiring car makers. The car market is too cluttered and too complicated for people to consider many car brands. The more recessive ones fade from people's attention very quickly.
Philosophy/Solution
Our task was clear -- get Honda onto people's shortlists. This meant combating perceptions of Honda as a brand, not just extolling the virtues of the cars.
Honda's corporate culture and history are uniquely compelling. Mr. Honda himself was a fascinating, unexpected character. Not to tell these stories would have been a communications crime. So we told them in a series of brand and product ads that explain Honda's 'Power Of Dreams' philosophy
Results
Since we started working with Honda in 2002, their sales are up 55%. Consideration of Honda for next car is up from 12% in 2002 to 26% in 2006. Ad awareness is ahead of rivals VW and Toyota on a fraction of their spend. The campaign has delivered over £400m in incremental sales revenue and has helped Honda's website become most visited of any car manufacturer.
Title "Cog"
Agency Wieden + Kennedy UK Ltd
City London
Production Company: Partizan Midi Minuit, Partizan
Advertiser Honda Motor Co.
Brand Name Honda
Product Name Accord
Business Sector Cars
Campaign Name Honda Power Of Dreams philosophy (See the campaign)
Date of First Publication 4/14/2003
Market Europe, United Kingdom
Country of Production United Kingdom
Language English
Type Television
Length 120 seconds
Soundtrack/Song "Rapper's Delight"
Tagline Honda. The power of dreams.
Awards CLIO Awards, 2004 (Grand Clio)
CLIO Awards, 2004 (Gold) for Automotive
London International Advertising Awards - LIAA, 2003 (Winner) for TV & Cinema: Automotive
Epica, 2003 (Winner) for Automobiles
Cannes Lions - International Advertising Festival, 2003 (Gold Lion) for Cars
The One Show, 2004 (Gold) for Consumer TV Over :30 Single
The One Show, 2004 (Gold) for Consumer TV: Campaign (Commercials of Varying Lengths)
The One Show, 2004 (Best of Show)
International ANDY Awards, 2004 (GRANDY)
International ANDY Awards, 2004 (Silver) for Automotive
The Cresta Awards, 2004 (Grand Prix) for Consumer
Shark Awards Advertising Festival, 2003 (Silver) for Cinema
British Television Advertising Awards (BTAA), 2004 (Shortlist) for Vehicles
British Television Advertising Awards (BTAA), 2004 (Gold) for European
British Television Advertising Awards (BTAA), 2004 (Silver) for Virals
British Television Advertising Awards (BTAA), 2004 (Gold) for Cinema
British Television Advertising Awards (BTAA), 2004 (Gold) for Series
British Television Advertising Awards (BTAA), 2004 (Best Television Commercial of the Year)
Advertising Creative Circle Awards, 2004 (Gold) for Best Commercial
Advertising Creative Circle Awards, 2004 (Gold) for Best Campaign or Series
Advertising Creative Circle Awards, 2004 (Platinum Honour)
Eurobest, 2003 (Gold) for Cars
D&AD Awards, 2004 (Silver Award) for TV & Cinema Advertising: TV Commercials - Over 60 seconds
D&AD Awards, 2004 (Silver Award) for TV & Cinema Advertising: TV Commercials - TV Campaigns
D&AD Awards, 2004 (Silver Award) for TV & Cinema Advertising Crafts: Direction
D&AD Awards, 2004 (Silver Award) for TV & Cinema Advertising Crafts: Sound Design
IPA Advertising Effectiveness Awards, 2004 (Gold)
IPA Advertising Effectiveness Awards, 2004 (John Bartle Award (Best New Agency) )
International Automotive Advertising Awards (IAAA), 2003 (Best of Show) for Passenger Cars Intermediate/Large Television
International Automotive Advertising Awards (IAAA), 2003 (Gold) for Passenger Cars Intermediate/Large Television
International Automotive Advertising Awards (IAAA), 2003 (Gold) for Creative Arts - Direction
International Automotive Advertising Awards (IAAA), 2003 (Gold) for Creative Arts - Sound Design
First Boards Awards, 2004 (Winner: Andrew Proctor) for Animators
The Advertising Festival Ad Awards Tenerife, 2003 (Winner) for Best Creative Idea in Sound or Vision
The Advertising Festival Ad Awards Tenerife, 2003 (Winner) for Best Use of Television
The Advertising Festival Ad Awards Tenerife, 2003 (Winner) for Best Use of Cinema
The Advertising Festival Ad Awards Tenerife, 2003 (The Advertising Festival Gold Award) Auteur: Antisubliminal Tags: accord cog honda Ajoutée: samedi 15 octobre 1938 00:08:12 |
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 | A TV commercial for the Honda Accord. Auteur: Adfreakdotcom Tags: Accord ad adfreak commercial Honda Ajoutée: vendredi 10 juin 2022 16:16:57 |
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 | We admit that after a day of driving the redesigned 2008 Honda Accord, our reporter's notebook was completely blank.
It's not that there's nothing to say about how the 2008 Accord drives. It's that the Accord drives as brilliantly as it always has. In the rising tide of class sophistication, the Accord has maintained its position among competitors. It's smoother than the sometimes coarse Nissan Altima. And it's more alert in its responses than the cushy, isolated Toyota Camry. Auteur: InsideLineVideo Tags: 2008 Accord Atuo Car Cars Drive Driving Edmunds First Honda Inside Line Sedan Ajoutée: vendredi 13 janvier 1984 02:18:26 |
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 | This is Karin's character song, Hikari no accord, from her CD, Kamichama Karin Chara Song Vol.1 - Hanazono Karin & Kuga Jin. The song is by Nakahara Mai. Auteur: MsChihiroSan Tags: accord album cd character hanazono hikari kamichama karin no song Ajoutée: mardi 23 septembre 1986 03:56:44 |
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