What is the benefit of using the change of address tool in Google Webmaster Tools?

What is the benefit of using the change of address tool in Google Webmaster Tools?

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Added on Monday 19 July 2010 13:18:25
by GoogleWebmasterHelp
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What is the benefit of using the Change of Address tool in Google Webmaster Tools, compared to just setting up the required 301 redirections to the new site? And why should I renew the change of address notification every 180 days? Can't I just leave the 301s in place?

Giacomo, Parma, Italy

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agapitoflores001

Thanks for the share Matt, I learned new ideas.
Saturday 12 November 2011 22:49:48
figurethis2

cheers for the share Matt.. now can we have some new backgrounds please...
Friday 13 August 2010 10:27:28
sivaganesh1232000

Hey, can i say one thing.. You are going handsome day by day.. :)
Monday 26 July 2010 08:50:11
LowLevelVideos

The 180 days limit comes from Google: "If you've moved your site to a new domain, you can use the Change of address tool to tell Google about your new URL. We'll update our index to reflect your new URL. Changes will stay in effect for 180 days, by which time we'll have crawled and indexed the pages at your new URL."
Sunday 25 July 2010 17:13:22
dante2428

There's also the issue of control, which Matt just hinted at. If you're about to lose control of the old site (and its 301s), the change of address form is the fastest way to transfer everything in Google's index.
Saturday 24 July 2010 16:36:36
johnnyvirus1

Damn he's just too good with his hands.. :D
Wednesday 21 July 2010 15:28:36
willi19681972

Hi Matt, interesting video! I am somewhat surprised that you can use the change-of-address tool to transfer the "reputation" of a page. To what extent is it still necessary, links from external webites switch (or ask the webmaster for it)?
Wednesday 21 July 2010 08:54:55
macfilas

mmm wearing a shirt? is there any correspondence between matts clothes and relevance of the factor is talking about? the more casual, the less weight in ranking?
Wednesday 21 July 2010 05:54:29
figurethis2

Where did the 180 days come from???
Wednesday 21 July 2010 01:27:30
mhaidarhanif

Hm, I'm never using that feature tool in GWT actually. But I'll try it and find out. It tell Google when you moving your site, right? What I know is, it's also useful for SEO and SERP.
Tuesday 20 July 2010 06:28:28
bigal21110

I know the real answer...black haters use 301 alot so Google wants to make sure the 301 is authentic
Monday 19 July 2010 19:27:30
moroandreait

I still don't understand why you say that a 301 is at page level. You can configure a 301 at a site level as per the change of address form. Agree with you that it can takes some times, but I don't see your point, can you clarify more Matt? However you didn't mention anything about the 180 days ... I'm pretty curios even to know why Giacomo asked about that time frame.
Monday 19 July 2010 15:59:37
andruha11234

if you sell the old domain, would the reputation etc still be moved?
Monday 19 July 2010 14:04:32
JamesStickel

Look at me, I'm a trendy youtuber... FIRST!
Monday 19 July 2010 13:26:55