What factors influence video results in Universal Search?

What factors influence video results in Universal Search?

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Added on Wednesday 26 August 2009 11:53:37
by GoogleWebmasterHelp
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No Pork Pies from Brighton asks:

"What factors influence a video universal result in Google? - I have the same video, one on YouTube with high views, comments and ratings yet the other one with low views and no comments is the one that ranks - why is this?"

This video is part of a "Grab Bag" series in which Matt Cutts, head of Google's webspam team, answers questions from users. We're not currently taking new video questions, so your best bet for getting an answer about webmaster-related search issues is to head to our help forum: http://www.google.com/support/forum/p/Webmasters?hl=en

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CollectiveThought1

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Tuesday 01 November 2011 07:06:31
rustyvent

thumbs up if you typed in no results for this search
Monday 24 October 2011 18:20:37
daotaoseo

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Thursday 30 June 2011 13:28:26
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Sunday 10 October 2010 06:27:47
webseoranking

So i just wonder what other factors than pagerank can affect this ind of things
Monday 24 May 2010 03:16:45
HomeAndStyleTV

Very helpful post. This is great. Keep these coming, please. Donna Davis, President Atlanta Internet Video Marketing Association
Thursday 18 February 2010 15:20:17
ailee171181

Thanks Matt I'm No Pork Pies (Adam Lee). Based on this information does it mean that YouTube's embed facility has a negative impact on Universal results? In the example i gave you the version with the comments and ratings is in YT the other is Daily Motion - because most embed YT it gets less links resulting in the Daily Motion video out ranking it in Universal. If people are hoping to get universal results should they choose other hosting platforms than YT?
Friday 28 August 2009 06:19:24
BIGELLOW

True, but one can also pull this off with links from other sites using poorly written custom blogs and message boards. Wherever technology relies on other technology, forgery is possible.
Thursday 27 August 2009 09:07:33
adithecool

The number of views is something that can easily be forged. For example, it takes less then two minutes to write a script that calls the same video with different IP every 10 seconds.
Thursday 27 August 2009 06:25:55
sayweb

very good.
Thursday 27 August 2009 01:49:43
kevinargh

The odd fact about videos is that Google doesn't count external embeds as links, so unless someone specifically links to your video in text it gets zero link credit. In theory you could have 5,000 people embedding one video, and 10 people text-linking to another video and the text-linked version will rank higher. It's bizarre, and I don't know if this is a technical limitation in flash indexing or if they've just decided embeds aren't important, but they don't even count YouTube embeds as links
Thursday 27 August 2009 01:47:12
metallica1987arg

It's perfectly understandable that that's their approach to ranking videos. They could check the video stats and know that they're real because they own YT and they won't edit the video stats, but think if they check those stats they have to do the same for other video sites (dailymotion, vimeo, etc.) and how would they know they're real? People would submit fake video pages with fake stats to get good rankings if they take that in account.
Wednesday 26 August 2009 22:02:15
bigal21110

i think his response was near perfect. Also he could also mention any possible differences between Youtube's search engine and google's. I doubt they work exactly the same.
Wednesday 26 August 2009 18:57:30
HillWilliam420

very helpful.................
Wednesday 26 August 2009 16:14:30
llbra

Thats only a theory too, BigEllow. It could be an exception as he said. Imagine CNN poiting to a video, but it has 100 comments. And the other one being pointed by thousand blogs and by that with 1000 comments and higher quality. It`s a bizarre case but could happen. Specially if we consider a time frame.
Wednesday 26 August 2009 15:31:59
BIGELLOW

In my opinion, this is a design flaw. The number of views a video gets and the ranking of the video should play a significant role in how it ranks in Universal Search. I understand it may be difficult to determine the relevancy of which keywords are important to the video, but once these are determined on some level, the impact should be increased by leveraging the view and rank information rather than ignoring this data.
Wednesday 26 August 2009 13:51:22
BIGELLOW

He did answer the question. The person with the question made the assumption that the number of views or the number of high ranks by viewers plays a significant role in the ranking in Universal Search. It turns out this assumption is incorrect. Instead, links to the video from other reputable (and relevant) sources likely plays a higher role, so this would explain why a video with few views or few rankings would still appear higher in Universal Search.
Wednesday 26 August 2009 13:49:42
almightyvegeta87

He didn't answer this question Either there is a secret he don't want to tell or there is no answer for it.
Wednesday 26 August 2009 13:36:41