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When her Four Star contract expired in 1960, Cline signed with Decca Records-Nashville, under the direction of legendary producer Owen Bradley. He was not only responsible for much of the success behind Cline's recording career, but also for the careers of Brenda Lee and Loretta Lynn.

Thanks to her vocal versatility, and with the help of Bradley's direction and arrangements, Cline enjoyed both country and pop success. Bradley's arrangements incorporated strings and other instruments not typical of country recordings of the day. He considered Cline's voice best-suited for country pop-crossover songs, and helped smooth her voice into the silky, torch song style for which she is famous. Nevertheless, she did not really enjoy singing pop material. This new, more sophisticated instrumental style became known as The Nashville Sound, founded by Bradley and RCAs Chet Atkins, who produced Jim Reeves, Skeeter Davis, Connie Smith, and Eddy Arnold.