Added on Sunday 01 June 2008 22:43:46
by theopenroom
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Dr. Vinton G. Cerf, "The Father Of The Internet" and VP, Chief Internet Evangelist for Google shares with OgilvyOne Singapore on how brands can tap into the social media phenomenon.
For more enquiries, email socialmedia.apac@ogilvy.com
It seems someone defines it as Social Advertising. Well, B2C Advertising looks becoming easier, but the missing point is word of mouths maximally work 30 % on traditional advertising. Basically, if your product get word of mouths 30% while you lauch an advertising campaign. "you just waste your money and time". That, I suppose, Nike now does not do any traditional advertising. Now, they just try to create opinion leaders for the word of mouths or social advertising. I think this is harder to do.
Hi theopenroom
You really should never stop creating these videos as the quality really is outstanding and I just love watching them.
Cheers to your success.
Mark McCulloch
If you listened to the comments made during the video, it's about the intelligent ways in which to communicate.
I think people forget that Google has already become a public utility in many respects. I was concerned with the intelligent nature of google ads and privacy. It scans your email but at the same time it filters out the dumb stuff.
It seems to me as though its another way for corporations to invade peoples private lives. I don't really want my "friends, family, teachers" etc. advertising to me. Its another way to commodify a form of communication that was once free. Look at it as spam on family, community, and friend-circle level. Ridiculous.
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