No matter where you go on the web, you will see social bookmarking links next to articles, videos, and other web content. If you own a website and have not yet convinced yourself to dive into the Web 2.0 realm, you should explore the potential of social bookmarking websites to gain increased exposure for your site. Here are some tips on how to do this effectively.

In essence, social bookmarking is an extension of standard bookmarking on browsers. However, when you set a bookmark on your browser, you save the page on your own computer so you can come back and view it at a later date. But, by adding social bookmarking links to your website or blog you give visitors the opportunity to bookmark your pages on the web, essentially giving it a thumbs up and sharing it with everyone else on the web.

There are a number of popular social bookmarking websites. Sites like Delicious, Digg, Ma.gnolia and StumbleUpon. Once your page is added to any of these websites, it has the potential to be viewed and shared by millions of viewers. Many social bookmarking websites allow users to vote for or against your pages. Positive votes will increase exposure while negative votes will quickly "bury" your pages.